Virtual Is Very Real | August 13, 2020

Listen to Abbie Fink, publisher of The Arizona 100, talk about what's coming up in the August 13 issue of this unique publication of 100-word stories on topics of intrigue in Arizona.

To subscribe to The Arizona 100 and have each issue delivered directly to your inbox, visit TheArizona100.com

The Arizona 100 is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.

The show is recorded and produced in the studio of PHX.fm, the leading independent B2B online radio station and podcast studio in Phoenix.

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About the Podcast

The Arizona 100

Listen in as the publishers of The Arizona 100 give a preview of what's coming to this unique publication of 100-word stories on topics of intrigue in Arizona.

Want the inside scoop on business, culture, non-profits, and the arts in Arizona? The Arizona 100 is a twice-monthly digital publication that provides quick and concise, yet thorough, news of the people, events, and activities shaping Arizona. Each of the 100-word stories or 100-second videos focus on the arts, entertainment, history and restaurants to business news, management, healthcare and real estate.

To subscribe to The Arizona 100 and have each issue of this unique publication delivered directly to your inbox, visit https://thearizona100.com.

The Arizona 100 is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. Visit us online at https://hmapr.com

The show is recorded and produced in the studio of PHX.fm, the leading independent B2B online radio station and podcast studio in Phoenix, AZ. Learn more at https://phx.fm

About your hosts

Adrian McIntyre, PhD

Dr. Adrian McIntyre is a social scientist, speaker, and communications adviser who specializes in the marketing and selling of expertise. He is a founding partner at Speed of Story, a strategic communications consultancy that helps independent experts and professional firms strengthen their positioning, sharpen their messaging, and increase their visibility to win more business. Adrian earned a PhD in anthropology at the University of California, Berkeley. His experience as a journalist and media spokesperson in Africa and the Middle East, together with his work as a podcast producer and storytelling consultant, informs the method he calls Practical Positioning: a set of activities, assets, and actual conversations designed to claim a place in the prospect's mind (rather than a purely intellectual exercise with no immediate benefit). Through a combination of strategic guidance, audience research, IP development, media training, podcasting, and content creation, Adrian helps clients communicate their expertise clearly and confidently in ways prospective buyers understand, value, and trust.

Abbie S. Fink

Abbie S. Fink is president of HMA Public Relations, the oldest continuously operating PR firm in Arizona. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. Abbie is often invited to present to a wide variety of business and civic organizations on such topics as media relations, social media and digital communications strategies, crisis communications, and special events management.